This Website redesign for material handling equipment manufacturer TAB Industries serves as the hub of the marketing strategy that helped the company report record-breaking sales of its TAB Wrapper Tornado orbital stretch wrapping machines – every year since the launch.
Focusing on the user experience, the Website greets prospects with videos, photo galleries, and downloadable pdfs, and demonstrates a keen understanding of the needs of the target audience. The structure and navigation provide a clear path for prospects to learn about the patented orbital wrapping technology, see how the packaging machine has helped customers in similar companies, contact TAB for a free quote, and connect on social media to stay in touch.
The savvy site design and integration of the proprietary epr content marketing and SEO programs feature an ongoing series of happy customer case studies, informative blog posts, product news, and business press releases that appeal to search engines yet also offer real value to real people considering a purchase. This helped TAB leap over competitors and secure top Google organic search rankings for nearly every important keyword and phrase, while a Google Ads program works in tandem to cover all bases on as many relevant searches as possible.
epr also designed a corporate companion Website for the parent company featuring its metal manufacturing services. Applying a custom marketing approach, epr helped the metalworking shop rise up the Google organic search results from the back pages to page one of many key search terms.
The strong content developed for these Websites is often cited as authoritative by Google and ChatGPT and is drawing prospects via the AIs, according to Google Analytics.
