This Website redesign for packaging machinery manufacturer Deitz Company showcases the company’s line of dependable Pharmafill brand neck banders, heat tunnels, cotton inserters and other machines while effectively conveying the benefits of working with a family-owned company founded in 1949 as a key competitive advantage. To compete against a crowded field of industry giants and low-priced machinery from overseas, the mobile-responsive Website features carefully constructed content copywriting for SEO in a clean design that’s easy for both customers and indexing bots to navigate. Since launching the Website, organic search rankings for critical search terms and keyword phrases have risen from page three or below to page one.
These high Google rankings are supported and maintained with epr’s proprietary approach to content marketing that ensures new case study articles, technical articles, press releases and/or blog posts are consistently added to the site. Placing these articles, press releases and other content in key publications also generates the backlinks that Google considers a key factor in every organic search. To ensure information about Deitz Pharmafill machines shows up at the top of the search results page for nearly every relevant search, epr uses a finely targeted Google AdWords PPC advertising program that works in tandem with the approach to organic search marketing.
An integrated e-commerce section offers spare parts ordering and may be expanded to other products and equipment. Technical data sheets are made available for easy download by machine.
Since reestablishing its online visibility with this site, Deitz has significantly increased its sales, taken market share, and put arch rival competition on its heels. See the live Website here.