epr devised and developed this website redesign for recreational product manufacturer Pool Shot Products(TM). Targeting pool/spa dealers and retailers, and aquatics facility managers, this business-to-business website showcases the company’s highly regarded, luxury products with in-action photography, key specifications and enough visual sizzle to support the pricing and meet customer expectations in an industry known for marketing by imagery. Since the core customer base spends more time in the field than at a desk, the website is mobile-responsive for easy viewing on phones and tablets. A built-in social media platform allows sharing content to multiple platforms and invites customers to share their video content.
