epr devised, developed and managed this e-commerce website as the marketing hub of this online retailer of pool/spa and backyard products. For a new company with no name brand recognition at the time, this Web site features a series of elements that establish credibility as a reputable company while minimizing the perception of risk in buying from the company. The custom shopping cart offers clarity and ease and shows the product photos at each step of the purchase process. Pricing and other changes are made quickly and easily for in-house ease of use. Web content appeals to both customers and search engines to ensure the site and its individual products earn high organic search rankings and advance clicks to sales.
