epr created this scrapbook as an inviting way to demonstrate the versatility of the product line for wedding and event planners, rental show owners and other prospects. Since trade show booths typically fit only a single setup or configuration of these colonnade arch systems and other event products and props, the custom, handcrafted scrapbook features photography taken at weddings, bridal shows and other events demonstrating how customers have decorated the products. It gets people thinking about how they might decorate the products for their own customers and helps advance towards a sale.
It also provides trade show attendees with an attractive book to scan while waiting for a sales person to become available in a tangible, textured, 3-D format displaying more warmth and charm than a video screen or catalog.
