epr developed this trade show display to introduce architects at the AIA Show to automated waste and linen handling technology. The display needed to quickly explain its function and complexity with a clear, concise visual message. A dramatic illustration of a healthcare facility cutaway captures attention while brief callouts point out key features. This creates a ready-made, walk-through presentation that guides sales personnel in discussion to help present the case for the automated technology and leads naturally to swiping a card or otherwise capturing a lead. The illustration is also prominent in coordinating advertising, literature, direct mail and other materials and has become a signature of the division.