epr developed this two-sided spec sheet to showcase the information needed to make packaging engineers, material handling managers and other prospects care about the company’s orbital stretch wrapping machinery. The colorful sales tool for Ciratec Corp. featured in-action photography demonstrating how nearly any employee can safely use the machinery. It also introduced the company’s enticing “Rent-A-Wrap” program, which offers the machinery with special financing terms. This literature served as response materials for the content marketing lead generation program.
