epr developed these two sell sheets as part of a literature family for pneumatic conveying equipment manufacturer Precision AirConvey. The literature positions the company’s line of equipment as the most sophisticated equipment available to converters, printers, packagers and others. Eschewing what many expect from technical literature in favor of a more compelling approach that supports sales efforts, epr featured a hand-written letter from the CEO (a P.E.) to connect with technical buyers in a dust collection brochure and rather than bogging down the literature with numerous charts and specs that may be made available online, the literature showcases high-impact, professional photography to capture attention, support the information and offer value to technical buyers while providing an easy-to-understand explanation for non-technical buyers.
These sell sheets represent the overall approach.