For Converting equipment manufacturer, Precision AirConvey Corp. (PAC), Newark, DE, epr recommended a marketing communications strategy that addressed each of its multiple target markets individually with market-specific materials. PAC, which had prospered based on its superior engineering skills, lacked marketing materials that effectively conveyed the experience and expertise that earned praise from Procter & Gamble, Cryovac, Kimberly-Clark and other customers.
To help PAC command premium pricing and instill confidence among converting industry prospects, epr developed this full color, four-page brochure showcasing several installations and a dramatic illustration depicting how the machinery fits into a converting plant. Visually, the brochure featured a professional appearance that appealed to the corporate and plant managers yet also detailed the benefits and measurable results of investing in the system – sizzle and substance in one attractive package.
The design drew on PAC corporate colors and on the flowing nature of the logo to create an action-oriented feeling that leads the eye from one section to another in a pre-determined pathway. Printed on a coated cover stock, the brochure’s heavy weight feels substantial in the hand, lending a feeling of strength and confidence in PAC.
Required in time for the CMM International converting trade show in McCormick Place, Chicago, the brochure was conceptualized, written, designed, proofread and printed in only 17 days. “They look phenomenal!!!” said CEO Tom Embley.
