epr devised and developed this quarterly email newsletter, Prop, Décor & Display Ideas, to provide photographers, wedding planners, caterers, rental shop owners, interior decorators and others with information and ideas about how to use the columns, pedestals and other products. Each issue features original articles such as “Wedding Decor by Tomorrow?” along with sneak peeks at new product introductions and product usage recommendations. Circulation grew into the thousands in its first year of publication and each issue drives a spike in Web site traffic and catalog requests. An autoresponder email offering phone support from a product specialist is timed to follow receipt of the catalog.
This Prop, Decor and Display Ideas Email Newsletter was recently featured in Chief Marketer.
