Email blast scores “fantastic” open rate, gets video views

This email blast for converting machinery manufacturer CoreTech International, Alpha, NJ, was developed to introduce the new “pull-on chuck” innovation. Emailed to subscribers of the renowned Converting Hotline, the email was designed to mimic the look of Converting Hotline, using its logo in the masthead and its name in the From: line to borrow its credibility. Timely, original articles on remanufacturing and shipping plus a series of featured videos presented the email blast as news.

Due to the strength of the subject line copywriting, our sales rep termed the open rate “fantastic” (“your open rate is FANTASTIC!”).