epr email marketing manages email campaigns to stay in touch with prospects and customers over long buying cycles. epr designs and develops email blasts as direct response vehicles and email newsletters that keep customers informed, promote thought leadership, and drive return visits to the Website. epr provides email strategy, custom layout and design, copywriting, programming, list management and implementation to help drive trackable, measurable results. epr excels in developing a constant flow of fresh email content for sending to contacts in your in-house database via HubSpot, Sales Force and/or other automated marketing platforms.
For delivering exceptionally strong client results with exceptionally high open rates and near zero spam complains, epr earned the Constant Contact All-Star Award.
Case studies
Email newsletter keeps in touch
epr devised and developed this quarterly email newsletter, Prop, Décor & Display Ideas, to provide photographers, wedding planners, caterers, rental shop owners, interior decorators and others with information and ideas about how to use the columns, pedestals and other products. Each issue features original articles such as “Wedding Decor by Tomorrow?” along with sneak peeks at new product introductions and product usage recommendations. Circulation grew into the thousands in its first year of publication and each issue drives a spike in Web site traffic and catalog requests. An autoresponder email offering phone support from a product specialist is timed to follow receipt of the catalog.
This Prop, Decor and Display Ideas Email Newsletter was recently featured in Chief Marketer.
Email blast scores “fantastic” open rate, gets video views
This email blast for converting machinery manufacturer CoreTech International, Alpha, NJ, was developed to introduce the new “pull-on chuck” innovation. Emailed to subscribers of the renowned Converting Hotline, the email was designed to mimic the look of Converting Hotline, using its logo in the masthead and its name in the From: line to borrow its credibility, with the publisher’s permission. Timely, original articles on remanufacturing and shipping plus a series of featured videos presented the email blast as news.
Due to the strength of the subject line copywriting, our sales rep termed the open rate “fantastic” (“your open rate is FANTASTIC!”).
Monthly email blast increases impulse buying
As part of a planned series of email blasts targeting existing customers and prospects, this email blast for the laundry product supplier, Tingue, Brown & Co., hit their email boxes at just the right time when many commercial laundries were preparing for a summer spike in production volume – the worst possible time for unplanned machine downtime.
Email invite helps stand out at big trade show
Exhibiting at a trade show overseas is a costly undertaking for American manufacturers, especially those selling capital equipment. To help Precision AirConvey capitalize on its presence at the largest global trade show for the plastics industry, epr devised and developed this email blast campaign. Sent to a house list of customers and prospects as pre-show interest reached a crescendo, the email was designed to position PAC as a global industry leader, spark interest in the company’s repelletizing systems, and entice their customers/prospects to watch its new videos, which they did in large numbers.
Email with Direct Mail Tandem Rejuvenates Aging Leads
epr integrates email with direct mail to multiply the impact beyond what’s possible with either by itself. To rejuvenate existing leads, this campaign for packaging machinery manufacturer TAB Industries combined an oversized direct mail postcard with a highly targeted email. Both were sent to an in-house list of current prospects and customers, landing in the mailbox and the in box at the same time.
Google Analytics reported the email sparked a high rate of clicks back to the Website and the postcard triggered a spike in direct traffic from recipients typing the Web address into the browser. Based on this campaign, the direct mailer and email marketing tandem were repeated in advance of a key industry trade show.
