Direct mail with email helps convert print advertising prospects

To tap growing name brand recognition on the heels of a modest advertising and publicity campaign targeting water parks, health clubs and other aquatics facility managers, epr developed and sent this oversized, direct mail postcard with a companion email blast to a rented list of prospects who would have seen the ads and/or articles in trade magazine Aquatics International.

epr sent the companion email blast within days of the direct mailer landing. Combining the email marketing and direct mail with the traditional print exposure helped traffic to the Web site spike and convert several into sales.