epr developed this postcard as part of a direct mail program that combines printed, oversized postcards and companion email blasts. This postcard unveils the company’s new test center and invites customers and prospects to visit the facility for a live action demonstration.
The direct mail program has been effective in rejuvenating sales leads and maintaining contact with existing customers/prospects. A sales representative who had sent monthly direct mailers to his house list of customers and prospects for years said this campaign sparked a phenomenal response including more phone calls than he’d ever received from any of his own mailings. Timing direct mail drops with email marketing often drives especially high response rates.