Direct mail campaign makes the phones ring

epr developed this postcard as part of a direct mail program that combines printed, oversized postcards and companion email blasts. This postcard unveils the company’s new test center and invites customers and prospects to visit the facility for a live action demonstration.

The direct mail program has been effective in rejuvenating sales leads and maintaining contact with existing customers/prospects. A sales representative who had sent monthly direct mailers to his house list of customers and prospects for years said this campaign sparked a phenomenal response including more phone calls than he’d ever received from any of his own mailings. Timing direct mail drops with email marketing often drives especially high response rates.

Direct mail postcard showing converting equipment test center by epr marketing