Educational Article Presents Author as Expert

This feature article placed in Process Heating for The Witte Co. addressed common myths and misconceptions that permeate industry regarding the use of fluid bed dryers in processing. The article tackles competitive barbs head-on in an objective style that serves to enlighten the magazine’s technical readership while promoting the company’s competitive advantages. With the company president named in the byline, this key placement positions the company and its engineering team as experts in the field and on par with more visible competitors.