epr developed this advertising campaign for the pneumatic vacuum conveying equipment manufacturer Volkmann, Inc. and quickly earned one of the highest reader response scores in the history of the Readex Research Advertising Effectiveness Study conducted by Food Processing magazine. Promoting the idea that engineers in the know universally agree that Volkmann offers the best bulk material conveying systems – but they cannot say so due to non-disclosure agreements – this ad earned accolades in the study for the highest in believable and the highest in informative, with reader comments such as:
- “Great ad!!! Has all the elements for connecting with customer.”
- “There’s a lot of information organized in an easy format.”
- “I like it. I would follow up with the company web page.”
Integrating digital and print media with content marketing, email marketing, direct mail, and LinkedIn, the attention-getting campaign continues to drive name brand awareness and position the company as the expert authority in conveying powders and other bulk solids.
