epr developed this ½ page island ad for pool and backyard product company Pool Shot ProductsTM. It positions the company as the dominant brand in pool games, positions them as durable and in-demand, and instills confidence in the company among its targeted pool dealers/retailers, builders, and service companies. The headline speaks to the reseller’s desire to know what their customers want. If they know what families value, if they know what they’re willing to pay a premium for, then they will surely want to stock and sell these. The action photo captures attention, evokes emotion and demonstrates Pool Shot understands the ultimate customer. These ads coordinate with the Website and with advertising for the company’s e-commerce distributor, BackyardPoolProducts.com, which borrow the strength of the Pool Shot name brand and draw prospects to the etailer’s Web site to buy.