Advertising Drives Trade Show Traffic, Leads Rebranding

epr developed this advertising campaign for plastics molder MODRoto as part of the company’s rebranding, which featured a name change from MOD to MODRoto and a fresh, visual identity.

This full-page ad ran in Textile Services magazine during the laundry industry’s Clean show. The ad introduced the new name while also featuring its two, new products to drive traffic to the trade show booth. The campaign concept was also successfully applied as a full tabloid-page ad featuring several laundry products wrapped around the ad as product news. epr launched this advertising for the plastics manufacturer as part of a marketing campaign that also comprised new logo and tagline, new literature, new tradeshow booth design, a Website redesign, publicity with executive media interviews, promotional products, and other materials. The company enjoyed thick crowds at the Clean show booth and tracked many fresh sales leads.