Advertising Dominates Party Rental Industry

epr developed these full-page and ½ page island ads to promote the columns and pedestals division of Meese Orbitron Dunne Co. as the dominant brand for rental and party shops serving wedding and event planners.

The headlines demonstrate the company understands the key challenge for rental shops: stocking products that are in high demand and are easy for the customer to use yet withstand the punishment of constant setup, take down and transport.

As a lesser-known company, featuring a wedding planner end user and including the trade association logo add credibility. This advertising ran as part of an integrated marketing program that also included feature articles, publicity, online advertising and social media marketing.