epr develops and manages pay-per-click advertising (PPC advertising) campaigns to reach qualified buyers while they’re actively searching, drive prospects to custom landing pages, and help convert prospects into leads into sales.
epr founder, Paul Entin is a certified Google Ads search marketing expert. Entin first launched these search engine marketing services with the launch of GoTo.com – the company that first established PPC advertising as a viable concept in 1998.
As a search marketing consultancy, epr manages PPC ad campaigns on Google Ads, Bing and other leading keyword advertising platforms such as on LinkedIn, Facebook, Twitter, and YouTube.
epr active campaign management services include:
- Research and development of keywords and key phrases to dominate core product/service searches
- Development of negative keywords and key phrases to filter out poor prospects, save money
- Creative concept development and copywriting of multiple ads to test performance, plus –
- – ad extensions to command more screen real estate, capture more prospects
- Daily performance review and assessment of ads, keywords, term reports with updates
- Development, copywriting and design of coordinating landing pages on your Web site
- Campaign monitoring, reporting, review and updating to ensure peak performance at the lowest cost possible
- Assessment and recommendations for geographic targeting, time scheduling, bid strategy, daily budgeting, and more for peak account optimization
For a free PPC advertising and search marketing consult, call 908.479.4231 or email ideas at eprmarketing.com.
