epr integrates email with direct mail to multiply the impact beyond what’s possible with either by itself. To rejuvenate existing leads, this campaign for packaging machinery manufacturer TAB Industries combined an oversized direct mail postcard with a highly targeted email. Both were sent to an in-house list of current prospects and customers, landing in the mailbox and the in box at the same time.
Google Analytics reported the email sparked a high rate of clicks back to the Website and the postcard triggered a spike in direct traffic from recipients typing the Web address into the browser. Based on this campaign, the direct mailer and email marketing tandem were repeated in advance of a key industry trade show.
