I’d invite ski resort managers to take a look at what’s being shown on their webcams and consider how much value each of those perspectives offers their guests. Then consider how the webcams might be moved or repointed to better answer the most frequently asked questions that resort staffers face day after day.
An informal Google Analytics study of Website traffic sources for a number of machinery manufacturers revealed the companies running consistent advertising and content marketing programs that blend digital and print media enjoyed serious increases in Website traffic – of course – but more specifically – increases in direct traffic. What’s direct traffic? These are the people who
From a review of Google Search Console reports for multiple machinery and equipment manufacturers, it seems the industrial purchasing prospects who search and click may not always behave in the way some of the SEO companies hope.
ChatGPT is now showing up in Google Analytics as a source of Website traffic. From a review of Website traffic reports for multiple manufacturers, it’s clear that industrial product buyers are asking ChatGPT the same questions they’ve been asking Google for years. ChatGPT recently began citing sources used to generate its responses and recommending additional sources it considers credible for further reading. And it’s linking out to those Websites.
Is ChatGPT recommending your Website content or your competitors’ content?
Big companies like Amazon.com can absorb returned items without much consequence. But for small businesses on Shopify, Squarespace, Wix or another e-commerce platform, every sale calls for a celebration and every return a funeral. These examples and considerations offer help in developing an e-commerce return policy that works for your store.
At least every year, manufacturers, distributors and retailers typically conduct a physical inventory of their warehouses and shelves to see exactly what’s on hand. I recommend conducting a Web site inventory. Here are some common items to check – your customers are already checking but they won’t tell you, they’ll just leave the site.
As published in Mercer Business, 1996, this feature article on Web design presents some valid points that are, oddly enough, still valid nearly 20 years later.
In this feature article by epr President Paul Entin published in Interactive PR & Marketing News, 9.17.99, the author comments on why e-commerce totals may fail to approach eStats’ projections unless online retailers pay close attention to their customers, not as entries in their databases, but as people. Still relevant 15 years later.
Remember when people weren’t sure about buying online? This feature article published in ADV – Advertising and Marketing, Philadelphia, May, 1997, by epr President Paul Entin, will bring back memories for early e-commerce adapters. For millenials, it offers a snapshot of life before anything could be ordered by Amazon.com.
