Deciding whether to exhibit at your key trade shows, scale back, or ditch in-person events entirely? Ask these 10 questions to help decide whether exhibiting at trade shows makes sense.
Tradeshows were thought to be dead circa 2002 yet nobody told the thousands of manufacturers and distributors that continue to invest in exhibit space. In fact, tradeshow attendance has been impressively strong for years. But it struck me as rather odd that some of the industrial marketing professionals who make sure to budget handsomely to exhibit at a few key tradeshows every year bristle at the idea of advertising in the key trade magazines that reach the exact same people they’re trying to reach at the tradeshows.
A review of exhibitor trade show profile pages and corresponding Google Analytics accounts for several manufacturers reveals companies uploading news, articles, spec sheets and other content marketing to their trade show profile pages attract more Website traffic and sales leads from show attendees than those that do not stock their profile pages with quality content. What a shocking surprise! Yet from a review of the online exhibitor lists of most industry trade shows, many companies do not take full advantage of their exhibitor profile pages.
If you plan to exhibit at an industrial trade show, take a look at these opportunities to stand out from the competition, get noticed on the Web and even boost organic search results using your online profile page or showroom:
These are some of the top recommendations to help boost the impact of your Twitter efforts and increase the value of your trade show investment.
