Social Media

I Clicked an Ad and I Liked It

The Carv marketing team likely counts me as a Facebook ad conversion, which is true, and some marketing professionals might be inclined to pour more budget into Facebook advertising. But more experienced marketers know this narrow view of metrics and analytics that relies heavily on last click attribution fails to explain my willingness to click or my confidence in signing up for the demo. Read more about accumulated exposure to a brand over time.

Paul April 29, 2026

Ski Marketing Teams! Let’s Point Mountain Cams for Smarter Decision-Making

I’d invite ski resort managers to take a look at what’s being shown on their webcams and consider how much value each of those perspectives offers their guests. Then consider how the webcams might be moved or repointed to better answer the most frequently asked questions that resort staffers face day after day.

Paul January 20, 2026

Twitter Multiplies Impact of Publicity

Placing press releases, articles and other content in magazines and Websites reaches thousands upon thousands of prospects and customers but do you realize just how much more exposure your publicity can generate with Twitter?

Paul March 23, 2018

How to Write a LinkedIn Recommendation

If you have a LinkedIn account then no doubt you’ve been asked by a colleague, friend or long-lost acquaintance’s nephew’s roommate to recommend his/her work, abilities and expertise. I’m not going to discuss here whether you need to provide a recommendation to everyone who asks. But if you decide to recommend someone, here is a guide to writing the recommendation quickly and easily.

Paul February 23, 2010