When it came time for me to run for local office in a write-in campaign, I took my own recommendation and turned to direct mail. Yes, I won. Find out by how many votes.
You probably wouldn’t schedule a trip to Sunglasses USA on your birthday just for the 10 percent discount but there is something subconsciously special about birthdays that makes us pay slightly more attention to birthday messages than to others. Here’s what happened when ski resort Okemo Mountain sent me a birthday promotion.
Years ago, the thought of skiing Smuggler’s Notch, “America’s Family Resort,” would have been inconceivable. So how I got on their direct mail list I’ll never know but I’m about to book a family vacation there for the next spring break and it’s not because of the direct mailing I received today but because of all of the direct mailers I’ve received for years as part of their long-term direct mail program.
