Direct Mail

Real Phone Calls Trending for Savvy Marketing Teams

As an existing customer, I already receive emails, catalogs, and other mailings from these companies on a regular schedule. So why are more and more companies like these using real people to call their existing customers? Staying in touch by email marketing, direct mail, social media, and other vehicles can be highly effective, it keeps the name brand at top of mind, and can drive quote requests and sales leads. But it’s not enough anymore.

Paul August 25, 2026

Can Brilliant Marketing Sell A Product Nobody Really Wants?

“Yes, we’re getting a lot of serious leads and we’re quoting a lot and a number of people are testing, the lead generation has been great,” my client began. “But everyone who’s tested it so far has said no and their feedback has been very sensible – it’s just not a great product, no one really needs it.”

People often say a great product sells itself but can a poor product sell even if it’s supported by superior marketing and sales support?

Paul January 2, 2026

Google Analytics Direct Traffic Study Links Lead Generation to Offline Marketing

An informal Google Analytics study of Website traffic sources for a number of machinery manufacturers revealed the companies running consistent advertising and content marketing programs that blend digital and print media enjoyed serious increases in Website traffic – of course – but more specifically – increases in direct traffic. What’s direct traffic? These are the people who

Paul July 15, 2025

Direct Mail Marketing Promotions on Your Birthday

You probably wouldn’t schedule a trip to Sunglasses USA on your birthday just for the 10 percent discount but there is something subconsciously special about birthdays that makes us pay slightly more attention to birthday messages than to others. Here’s what happened when ski resort Okemo Mountain sent me a birthday promotion.

Paul January 31, 2013

Direct mail campaign triggers family vacation

Years ago, the thought of skiing Smuggler’s Notch, “America’s Family Resort,” would have been inconceivable. So how I got on their direct mail list I’ll never know but I’m about to book a family vacation there for the next spring break and it’s not because of the direct mailing I received today but because of all of the direct mailers I’ve received for years as part of their long-term direct mail program.

Paul October 10, 2009