Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. See what they are and how you can use the design elements of the 60s to develop effective creative today.
Digital magazines are getting more views than ever so the value of the B2B advertising space has increased accordingly but it hardly matters if the ad’s look and message fail to translate to the phone. To get advertising noticed on a small screen, consider these practical ideas you and your ad agency can implement today.
The business disruptions, closures, cancellations and postponements triggered by the coronavirus, along with the rampant fear, instantly cost companies billions of dollars. Yet as awful as this crisis has become, it represents an important opportunity for companies and other organizations to engender long-term loyalty, support and appreciation.
For our latest advertising spotlight, these ads earn applause for standing out in the August 2018 issue of Powder/Bulk Solids. Since it reaches 37,040 print subscribers plus thousands more digital edition subscribers and costs several thousand dollars per page, advertisers would be wise to pay attention to what drives response, consider the needs of the target audience, minimize techno-speak and avoid being too cute and clever.
Advertising in Packaging World reaches nearly 60,000 print subscribers plus thousands more digital edition subscribers and costs several thousand dollars per page so advertisers would be wise to take full advantage of the exposure and work hard to ensure a healthy return on the investment. Some companies failed. Here are the best ads in the July 2018 issue.
Classified advertising and directory advertising offer an alternative that reaches the same target audience as more costly display advertising. While large, display ads can command attention simply by dominating the page, small classified advertising needs to work much, much harder to get noticed. Often sized at a mere 1/16 of a page or at one column by a couple of inches, these ads face a number of factors working against their success – and ad size is just one factor. Here are other factors working against classified advertising and three examples of exceptional advertising design.
You think you saved a few dollars having the intern design your advertising. Here’s what everyone else thinks about your decision-making…
As a writer, it’s hard to write this but while images and words working together deliver far more impact in advertising than either working alone, if I’m forced to choose either images or words to convey a message, I’ll choose the image almost every time.
Publisher Crain Communications recently announced its Waste and Recycling News would no longer produce print magazines, only digital, citing a decline in advertising pages due to industry consolidation, among other factors. As challenging and competitive as today’s business environment may be, several other publishers continue to produce thick print magazines loaded with ads of all sizes. What makes them different?
I was asked by a friend what he should be doing to make sure his advertising agency delivers superior results in selling his consumer product. I was impressed at the question, at the recognition that his actions directly affect the results, that he felt a responsibility for the success as a partner rather than feeling he had simply hired a vendor. The more we talked, the more I realized others might find this useful so I condensed our conversation into this post.
