Video Boosts Impact of Publicity

Professional quality videos show off your product in a way print just can’t match. Professional quality publicity gets attention in ways that video can’t match. But if you use both, they can now work together for an even bigger marketing bang. How? Several magazines that already republish your news on their Websites are also embedding videos from your YouTube channel. These forward-thinking editors want to provide their readers with as much valuable, new product information as possible and integrating video into an online press release offers a richer, more useful reader experience. The more useful the content, the more likely to spark a lead and a sale. This fine example from Fabricating and Metalworking News below shows how the editor pulled a video to go with the press release and photo we’d provided:

In addition to the link and contact info published with the press release, the video provides another way to attract prospects, add subscribers and help close sales. But this extra, free coverage is only open to those with professional quality PR and videos. See this for more about video marketing.


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Paul Entin’s Marketing In Real Life explores every facet of marketing from advertising, PR and lead generation to content marketing, direct response and the latest in marketing automation – and more. Paul Entin’s Marketing In Real Life provides real-life insight into the relationship among sales, marketing, and customer service – and the customer – plus quick commentary from epr founder, Paul Entin.