In email marketing, clicks tend to dominate the reporting and analysis. It's easy to compare the click rate from one email blast to another and use the data to make decisions about content, distribution frequency, list segmenting, and other issues. But can relying on click data instead of the most important metric lead to bad decision-making?
Deciding whether to exhibit at your key trade shows, scale back, or ditch in-person events entirely? Ask these 10 questions to help decide whether exhibiting at trade shows makes sense.
We now have to consider delivering stellar service a selling point that has become just as important as the benefits of buying the latest machine or new technology – especially as people seem grateful for barely adequate customer service.
Clearly, most manufacturers understand the importance of a first impression to begin the sales process. Yet what happens after the sale when it's time to run the new machine and the new customer opens the operating manual?
Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. See what they are and how you can use the design elements of the 60s to develop effective creative today.
Digital magazines are getting more views than ever so the value of the B2B advertising space has increased accordingly but it hardly matters if the ad's look and message fail to translate to the phone. To get advertising noticed on a small screen, consider these practical ideas you and your ad agency can implement today.
About Us
Paul Entin’s Marketing In Real Life explores every facet of marketing from advertising, PR and lead generation to content marketing, direct response and the latest in marketing automation – and more. Paul Entin’s Marketing In Real Life provides real-life insight into the relationship among sales, marketing, and customer service – and the customer – plus quick commentary from epr founder, Paul Entin.