It was the clear, cold, windy prelude to the next day’s blizzard and our firewood pile wasn’t going to last through the storm. I tried to call the guy around the corner with the gigantic firewood pile but could not remember the name of the company. Finally, he showed up, then this customer service lesson happened.
Newscasters on CNBC, Fox, CNN, Bloomberg and other stations have asked their guests in recent weeks why airlines won’t cut their prices since the price of oil and, therefore, jet fuel, has dropped. Framing the discussion in this way implies the price of a ticket is determined based on the input costs. Of course, it is not, and to even imply that reveals a stunning lack of business acumen from journalists who claim to be experts in the field. The price of a ticket is based on:
When I was contacted by a New York Times reporter writing an article about whether startups still need to write a business plan, I was happy to offer what I’d learned after writing two business plans for two, different companies that secured two microloans – and helped get them paid in full. Since the numerous conversations by phone and email were cut to two short paragraphs in the actual article, I thought I’d make use of the time spent thinking about why I’d still recommend entrepreneurs sit down and write a formal business plan and sum it all up right here.
It isn’t enough to sign onto industrial content marketing platforms such as GlobalSpec, ThomasNet and ChemicalsTechnology and sit back and wait for leads. If these programs are to deliver any results then you need to continually feed them fresh content that’s relevant to the target audience. Here are some examples:
We’d agreed to sell our company with the expectation that the parent company would go public within the year. Then the dot com bubble burst. Here’s what happened when the parent company refused to pay our staff.
Sometimes the most effective marketing happens by accident, and when it does, you just need to recognize that it’s happening and jump on the opportunity. Know when you’re staring a gift horse in the mouth – and enjoy the ride.
These are some of the top recommendations to help boost the impact of your Twitter efforts and increase the value of your trade show investment.
Publisher Crain Communications recently announced its Waste and Recycling News would no longer produce print magazines, only digital, citing a decline in advertising pages due to industry consolidation, among other factors. As challenging and competitive as today’s business environment may be, several other publishers continue to produce thick print magazines loaded with ads of all sizes. What makes them different?
I clicked the email ad to learn more and was brought to the company’s home page, which was a confounding maze of dozens of different products. All they needed to do to call their email advertising successful was include a deep link bringing people directly to the product instead of merely to the home page. Here’s what happened instead.
You probably wouldn’t schedule a trip to Sunglasses USA on your birthday just for the 10 percent discount but there is something subconsciously special about birthdays that makes us pay slightly more attention to birthday messages than to others. Here’s what happened when ski resort Okemo Mountain sent me a birthday promotion.
