Video Boosts Impact of Publicity
Several magazines that already republish your news on their Websites are now also embedding videos from your YouTube channel to add value for their readers.
Paul
November 1, 2017
Several magazines that already republish your news on their Websites are now also embedding videos from your YouTube channel to add value for their readers.
Visitors bureaus and destinations invest huge amounts of money to get visitors to spend their precious little vacation time at their attractions. Yet they often overlook or fail to understand it’s the little interactions with front line employees that make people smile, return, and tell their friends and family to visit, too. Here’s what one employee did for our family at Niagara Falls, New York.
The closer we got to the Sierra-at-Tahoe ski area, the more crowded it looked, and the more tension I could feel building from all sides. When finally directed to turn around and park on the access road without even getting close enough to see the mountain, the uncertainty grew. It could have been a customer service fail but this quick article reveals what the parking lot attendant did to save the day and turn a fail into customer service win that also won one for the marketing team.
Customer service fails infuriate marketing managers and waste precious marketing dollars. On this anniversary dinner in a restaurant overlooking Lake Tahoe, one, surly waitress turned an otherwise perfect evening into an experience worthy of a training course for the hospitality industry.
When it came time for me to run for local office in a write-in campaign, I took my own recommendation and turned to direct mail. Yes, I won. Find out by how many votes.
You think you saved a few dollars having the intern design your advertising. Here’s what everyone else thinks about your decision-making…
As a writer, it’s hard to write this but while images and words working together deliver far more impact in advertising than either working alone, if I’m forced to choose either images or words to convey a message, I’ll choose the image almost every time.
Ready to sign the advertising contract, I called the sales rep to verify the numbers and get a premium ad position but the rep was out of the office for sales training. How ironic! Unavailable to close the sale to attend training to learn how to sell?
Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts. But thanks to the Internet, these savvy marketers are enjoying access to ever larger numbers of prospects and generating ever larger numbers of highly qualified sales leads. Their PR has become immortal as online content. And from an epr analysis of Google Analytics referrers, this PR content sends traffic to the company Web site month after month after month – year after year. Here’s how it works.
It was the clear, cold, windy prelude to the next day’s blizzard and our firewood pile wasn’t going to last through the storm. I tried to call the guy around the corner with the gigantic firewood pile but could not remember the name of the company. Finally, he showed up, then this customer service lesson happened.