BLOOMSBURY, NJ: Paul Entin, president of business-to-business marketing and advertising firm epr, Bloomsbury, New Jersey, has earned the Google Analytics Individual Qualification (GAIQ) certification as a digital analytics expert. Expanding on nearly 20 years of knowledge and experience in Web site traffic data analysis, the certification documents advanced-level proficiency in using the Google Analytics platform to reveal opportunities for increasing e-commerce sales, attracting prospects and improving targeting in online and offline advertising, publicity, email marketing, social media and other campaigns while minimizing costs. To achieve the Google Analytics certification, Entin passed a 70-question, timed exam that tested his knowledge of digital analytics best practices, of the Google Analytics platform and of how to use it as a companion with the Google AdWords advertising platform.
“Business leaders understand that advertising works but when the results can be documented with a variety of different metrics, they can feel even better about putting their full support behind the marketing team,” says Entin, who also earned the Google AdWords certification as an expert in search advertising. “I felt these certifications were worth the time investment because there’s always more to learn about attracting qualified traffic, analyzing their online behavior and how to take the right action from the data, especially as more and more activity is moving to mobile.”
For more information, contact Paul Entin; epr; 236 Turkey Hill Rd.; Bloomsbury, NJ, 08804; 908.479.4231; www.eprmarketing.com; paul@eprmarketing.com; @paulentin.