BLOOMSBURY, NJ: Paul Entin, president of business-to-business marketing and advertising firm epr, Bloomsbury, New Jersey, has earned the Google AdWords certification as an expert in search advertising. Formalizing nearly 20 years of experience in the development and management of pay-per-click and other online marketing programs, the certification documents in-depth knowledge of best practices and advanced concepts for creating, managing, measuring and optimizing AdWords search advertising campaigns. To achieve the AdWords certification, Entin passed a series of exams that tested his extensive knowledge and hands-on experience in using the advertising platform to generate leads and convert e-commerce sales. The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of the AdWords platform.
“It was encouraging and amusing to find that Google considers most of what I’d been doing for years to be the best practices,” says Entin, who excelled at capturing clicks for one cent on GoTo.com before Google even existed. “This certification, along with the Google Analytics certification, offers a level of confidence that every facet of the ad program from the overall campaign strategy to budgeting, bidding and reporting is delivered with a high level of expertise for superior results.”
For more information, contact Paul Entin; epr; 236 Turkey Hill Rd.; Bloomsbury, NJ, 08804; 908.479.4231; www.eprmarketing.com; paul@eprmarketing.com; @paulentin.
