BLOOMSBURY, NJ: Business-to-business marketing and advertising firm epr, Bloomsbury, New Jersey, has earned a Jasper Award for excellence in copywriting in the category “Excellence In Writing: Best Brochure”. Presented at the Jersey Shore Public Relations And Advertising (JSPRAA) annual awards banquet on Oct. 14th at the PNC Bank Arts Center in Holmdel, New Jersey, the award recognizes epr for the quality, creativity and overall impact of the message used in the development of a commercial laundry products brochure for laundry cart manufacturer Meese Orbitron Dunne Co., Ashtabula, Ohio.
The eight-page brochure presents the laundry carts used in hotels and hospitals in an energetic format that reads smoothly and easily yet delivers substantial information. The writing not only focuses on key product benefits such as safety, durability and fuel savings but also uses a tone that respects the hard work laundry staffers perform and recognizes their desire to make informed buying decisions. Snappy headlines that guide customers into the pages, clean product copy and concise yet truly informative catalog- style descriptions, all bolstered by actual case studies, impressed the team of judges.
For more information, contact Paul Entin; epr; 236 Turkey Hill Rd.; Bloomsbury, NJ, 08804; 908.479.4231; Fax 908.479.4349; www.eprmarketing.com; paul@eprmarketing.com; www.Twitter.com/paulentin.
