epr Founder Paul Entin frequently contributes marketing wisdom and insightful commentary to a wide range of media outlets such as the Wall Street Journal, New York Times and CNBC, as well as to custom published media from Wells Fargo, Chase and American Express, among others. Here are some highlights featuring epr In the News:
In this feature on the Affordable Care Act by business writer Elaine Pofeldt, Entin expounded in great detail on the illegality and unconstitutionality of the individual mandate – though much of the interview was too inflammatory for the editor.
New York Times
Do you need a business plan? In this feature, famed business reporter Eilene Zimmerman asks whether a business plan is still necessary given the speed of change in today’s business climate.
This column in the daily newspaper serving the Lake Tahoe region details how Squaw Valley parent KSL is branding two very different ski areas into a single vacation destination. Entin takes the financial giant to task for its misguided marketing approach.
Wells Fargo Small Business
In this article covering the changing role of trade shows in the marketing mix, Entin explains why B2B marketers need to reconsider whether to exhibit and how to attract the right prospects to the booth.
In this article, Entin describes how to use publicity to drive the online content marketing program.
In this article about the impact of e-commerce on the pool and spa industry, Entin offers guidance on Internet marketing and how dealers and manufacturers can work together to fend off cheaper competition.
Learn how to raise your credit score from the credit rating superstars, including epr’s own Paul Entin, in this article from business reporter Erica Sandberg.
In this article about advertising within video games, Entin states simply as the target audience migrates away from TV to video games, advertisers need to find ways to follow.
“10 Brilliantly Creative Ways People Have Gotten Jobs” by Danielle Braff details how happily employed professionals secured the jobs they wanted. Initiative helps, as epr’s Paul Entin reveals:
Ironically, he didn’t accept any of the positions…