Winning awards such as this Best Recycling Container award yields a credible logo that may be used in your marketing materials forever.

While some busy editors may delete your press release even before reading it, they’re quite careful to review entries to their awards programs. In many cases, these editors have personally conceptualized and developed their awards programs, they have sold the idea to their publishers and have an interest in the program’s success. They’re actively seeking products worthy of an award and will devote time to reading about your product when presented in this format.

Some awards programs charge a fee to enter, others are free. If your product wins then you’ll enjoy a wave of publicity that generates qualified leads and boosts credibility while providing an award logo for use on your Web site, in your brochures, advertising and in other materials – forever. The nomination alone provides material for your social media program. And the photo of you taken with the award at the black tie gala will be the talk of Facebook. But settle down. It’s more than likely that your product won’t actually win the award, which is fine, because the goal is simply to capture the editor’s attention, which you will. And if the award entry is well written and well presented then your next press release will likely get the attention it rightfully deserves. Then you’ll not only get the publicity you need but you’ll enjoy having an editor actively seeking your material month after month.

Here are several awards that might be worth entering for your company:

Plastics News Process of the Year

Processing’s Breakthrough Products of the Year

R&D 100 Awards

Chemical Processing Vaaler Awards

Medical Design Excellence Awards

Bizbash Event Style Awards

ISRI Design for Recycling Awards

IADD Awards

Call epr for entry preparation guidance at 908-479-4231.

Google’s rankings – even with the rise of social media – are based primarily on:

1. The number of links from other Web sites to your Web site
2. The relevance of those links to the search request

Therefore, if you want to increase your rankings in Google, you need to increase the number of links from other Web sites to your site, especially among Web sites that relate to your industry and you need to do this without trying to defraud Google.

One sure way to get links from relevant Web sites while ensuring you won’t be penalized is by placing relevant news releases and articles in print publications. That’s right… in print publications. Nearly all trade magazines archive the feature articles and news releases published in their print editions on their Web sites. And in nearly every case, they also include a link to your Web site. By placing a single, worthwhile news release in five or six magazines, we might secure five or six links. Do this once per month for a year and we might secure 72 or more links!

See example